Privacy Policy

Aerial Platforms

Privacy Policy

We ask that you read this privacy policy (“Policy”) carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information, and how to contact us. It also contains information on the correct body to contact in the unlikely event that you have a complaint we cannot address.

1.     Who we are

For the purposes of data protection legislation, the “controller” is Aerial Platforms Limited, a company incorporated in England and Wales (company registration number 06427822) having its registered office at 5 Brooklands Place, Brooklands Road, Sale, Cheshire, M33 3SD  i.e. this is the company who is responsible for, and controls the processing of, your personal data (“we”).
If you would like to contact us in relation to this Policy please write to us at Aerial Platforms Limited, Unit A12, Kenyon Court, Walter Leigh Way, Moss Industrial Estate, Leigh, Greater Manchester, WN7 3PT  or send an email to [].

2.     Personal information we collect

In the course of providing our equipment hire, sales and training services (“Services”), we collect personal information about the personnel of our customers, potential customers and suppliers (“you”). We may collect this information directly from you (for example where you contact us by phone, email or through our website), or obtain it indirectly from a third party (such as your employer). The types of information we collect are your business contact information and any information about you that you provide, or a third party provides to us, in relation to our provision of the Services or an enquiry that you make to us.

3.     How we use your personal information

In order to process your personal data we must have a lawful reason.  We always ensure this is the case, and we set out our lawful bases below:

  • Legitimate Interests. We process your personal information for our legitimate interests, which includes for us to carry out and market our Services.
  • Legal Obligation. We may process your personal information in order to comply with applicable laws.

4.     Sharing your personal information

We may provide your personal information to the following recipients for the purposes set out in this Policy:

  • other companies within our group;
  • our employees, consultants, agents and service providers;
  • law enforcement agencies in connection with any investigation to help prevent unlawful activity.

5.     How long your personal information will be kept

We carefully consider the personal data that we store, and we will not keep your information in a form which identifies you for longer than is necessary for the purposes set out in this Policy.

We use the following criteria to determine data retention periods for your personal data:

  • Retention for providing the Services. We will retain your personal data as long as necessary for us to provide relevant Services.
  • Retention in case of queries. We will retain your personal data as long as necessary to deal with your queries.
  • Retention in accordance with legal and regulatory requirements. We will retain your personal data after we have completed relevant Services based on our legal and regulatory requirements.

6.     Transferring your information outside the EEA

While we are based in England, we may transfer your personal information to a location (for example to a secure server) outside the European Economic Area, if we consider it necessary or desirable for the purposes set out in this Policy. In such cases, to safeguard your privacy rights, transfers will be made to recipients to which a European Commission adequacy decision applies (this is a decision from the Commission confirming that adequate safeguards are in place for the protection of personal data), or will be carried out under standard contractual clauses that have been approved by the European Commission as providing appropriate safeguards for international personal data transfers, copies of which are available to view on the Commission’s website (

7.     Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way.

8.     Marketing

We may store your contact details for direct marketing purposes. If you have given your consent, or if we are otherwise permitted to do so, we may contact you about our products or services that may be of interest to you. If you prefer not to receive any direct marketing communications from us, you can opt out at any time by sending an email to We will also give you the option to opt out each time we send a marketing communication by electronic means.

9.     Your information rights

We draw your attention to your following rights under data protection law:

  • the right to be informed about the collection and use of your personal data;
  • the right of access to your personal data, and to request a copy of the information that we hold about you and supplementary details about that information;
  • the right to have inaccurate personal data that we process about you rectified;
  • the right (in certain circumstances) to have personal data that we process about you blocked, erased or destroyed;
  • the right to object:
    • to processing of personal information concerning you for direct marketing;
    • to decisions being taken by automated means which produce legal effects concerning you or that similarly significantly affect you;
    • in certain other situations, to our continued processing of your personal information;
  • the right of portability of your data in certain circumstances;
  • rights in relation to automated decision-making.

These rights are subject to certain limitations that exist in law. Further information about your information rights is available on the ICO’s website: If you wish to know more detail as to how we observe the rights above, please contact us.

10.  Changes to this Policy

We may change this Policy from time to time, in which case we will communicate the updated Policy to you.

11.  How to complain

We hope that you will be satisfied with the way in which we approach and use your personal data.

Should you find it necessary, you have a right to raise a concern with our supervisory authority, the Information Commissioner’s Office:

However, we do hope that if you have a complaint about the way we handle your personal data, you will contact us in the first instance using the contact details stated in paragraph 1 above, so that we have an opportunity to resolve it.

I assume this is your preferred postal address to receive data protection queries


Cookie Policy

Cookies Policy

This cookies policy (“Policy”) describes the cookies we use and the purposes for which we use such cookies when you use our Website (“Website”).

By using our Website, you consent to the cookies described below being deposited on your device for the purposes set out in this Policy.

1. Information about us

For the purposes of data protection legislation, the “controller” of our Website is Aerial Platforms Limited, a company incorporated in England and Wales (company registration number 06427822) having its registered office at 5 Brooklands Place, Brooklands Road, Sale, Cheshire, M33 3SD  i.e. this is the company who is responsible for, and controls the processing of, your personal data (“we”).

2. What are cookies and how do we use them

A cookie is a small text file which is placed onto your computer (or other electronic device) when you access our Website. We use cookies on our Website to:

  • recognise you when you use our Website;
  • keep track of items which you purchase through our Website and take you through the checkout process;
  • obtain information about your preferences, online movements and use of the internet;
  • carry out research and statistical analysis to help improve our content, products and services and to help us better understand our visitors’ and customers’ requirements and interests;
  • target our marketing and advertising campaigns and those of our partners more effectively by providing interest-based advertisements that are personalised to your interests;
  • make your online experience more efficient and enjoyable.

In certain circumstances, we may collect personal information about you, as we explain in our Privacy Policy

In most cases, we will need your consent in order to use cookies on our Website. The exception is where the cookie is essential in order for us to provide you with a service you have requested.

3. Consent to cookies

If you visit our Website when your browser is set to accept cookies (or otherwise indicate your consent), we will interpret this as an indication that you consent to our use of cookies as described in this Policy. If you change your mind in the future about letting us use cookies, you can modify the settings of your browser to reject cookies or disable cookies completely.

4. Third party cookies

We work with third party suppliers who may also set cookies on our Website, [for example Facebook, Twitter and Instagram]. These third party suppliers are responsible for the cookies they set. If you want further information please go to the website for the relevant third party.

5. Google Analytics

This web analytics service provided by Google Inc helps us to analyse how users use our Website. It counts the number of visitors and tells us about their behavior overall, such as typical length of stay on our site or the average number of pages a user views.

This information generated by the cookie about your use of our Website will be transmitted to and stored by Google on its servers. Google will use this information for the purpose of evaluating your use of our Website, compiling reports on website activity and providing other services relating to website activity.

We use the information to improve our Website and generally enhance your experience.

For more information about Google Analytics, please visit:

You can prevent Google Analytics from tracking your browsing by downloading and installing the Google Analytics Opt-Out browser add-on which is available from the following address:

6. How to turn off cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of our Website. For further information about cookies and how to disable them you may wish to view the UK Information Commissioner’s guide:


We’re recognised as one of the leading privately owned single source MEWP rental companies in the UK, dedicated to making powered access simple.

Our professional team are ready and waiting for you. If you have any questions or thoughts, we’re here to answer them!

Phone0800 085 3709
Phone01942 601 752
AddressAerial Platforms Ltd
Denebrook Court
Greenfold Way
Greater Manchester

If you’re an existing customer of APL Aerial Platforms Ltd, then please note our bank details have changed and you should have received an email confirming this.

If you are still unsure, please do not hesitate to call our Accounts Department on 01942 553 323 / 0800 085 3709.

Thanks, APL!